August 4, 2016

Knoxville Photographer – Amber Lowe Photo

“Be truly glad. There is wonderful JOY ahead!.” 1 Peter 1:6 (NLT)

I read these words last August soon after I left the bank and pursued photography full time. God started stirring something deep in my heart. I started seeing my work change dramatically and fast. Business was going full speed and I couldn’t get it to slow down. No way am I complaining by any means. But I felt like God was getting my attention with all of this. So I started listening and asking him to reveal himself and show me what he wanted in my business. There was a joy that he was calling me to that I just couldn’t understand.

In September, I started waking up with two phrases in my head…

“Capturing JOY since 2010” and “Amber Lowe Photo”

This happened everyday for months. After talking to Ben about it, we agreed to pray and wait on it for 5 months. 5 months rolls by and I still can’t get those phrases out of my head. So I started asking God about this new journey he was calling me to. I came with away with three words that I prayerfully wanted Amber Lowe Photo to be…


God was giving me the green light to pursue Amber Lowe Photo. And just to be clear, I loved Woven & Spun. The name was birthed out of a super lonely but rich season with the Lord six years ago. It was to time for a refreshing and approachable name. One of the pieces I’ve learned about myself in the last 6 years is how much I value hospitality in my business. If I was going to make my new brand hospitable, I couldn’t hide behind a name. Hospitality isn’t about gifts or entertaining to me. It’s so much more. I want to always make sure my clients feel like they are the only client in my book, because they are that special. Bold – that was a huge breakthrough for me last fall. I was throwing around so many editing styles last year. As photographers, it’s so easy to make your work go with the trend. It’s a habit that I want to kill. I don’t want to produce trendy. I want to produce bold and joyful images. I love color. I can’t help it. Don’t get me wrong, I love a good clean color palette just like any other Joanna Gaines fan. But throw in a little color and I’m head over heels in love. Especially if it’s coral. Obviously, that hasn’t changed 🙂

It’s time for a new journey, a new chapter, a new grace.

Thanks to my sweet friend Ali Daugherty for reading my mind with this new brand and putting up with all of my crazy questions. I’m a photographer, not a graphic designer 😉





Leave a Comment 

Leave a Reply

Your email address will not be published. Required fields are marked *